Role
UI/UX Design Intern
Overview
I designed core user flows for Flip.vn's native mobile app, including the complete check-in experience and ticket purchase journey. Through competitor analysis and user interviews, I identified friction points in Vietnamese event discovery and designed solutions that balanced user needs with business goals in collaboration with 2 other design interns on a 12-week project.
Timeline
June - September 2025
(3 months)
Skills
Visual Design
UI & UX Design
UX Research
Team
3 developers, PM/founder
+ 3 UI/UX Interns
Flip.vn is an innovative ticketing platform in Vietnam, designed to modernize event ticketing for organizers and consumers by emphasizing automation, transparency, and event-specific tech.
Building on its existing web platform, this co-op project aimed to expand into a full native mobile app, with 2 phases:
Phase 1: seamless check-ins and notifications
Phase 2: event discovery, ticket purchasing, and queueing.
Phase 1
To understand users’ frustrations with ticket handling and check-in processes, I conducted 3 user interviews and analyzed 2 major Vietnamese platforms (Ticketbox and Cticket), alongside US counterparts like Ticketmaster, Seatgeek, and Luma.
🔍 Finding 1
🔍 Finding 2
🔍 Finding 3
Drawing from the findings, I designed the first prototype and went through a few iterations according to user feedback.
Phase 2
Full native mobile app
After resolving check-in and ticket management challenges, I expanded focus to the event discovery and purchasing experience, often where users first experience friction.
After thorough research on existing products and the problem space, we starting bringing together a consolidated flow for Phase 1, then iterated and expanded to a full native mobile flow.
Before carrying on with the full mobile experience, the team conducted a comparative analysis of major Vietnamese platforms and international ones to identify what makes event discovery feel intuitive, enjoyable, and trustworthy.
I also referenced insights from my initial user interviews, which revealed broader frustrations beyond ticket management.
With these insights, I began iterating on the mobile event discovery and purchase flow, focusing on how users could seamlessly go from finding an event they love to stepping through the gate within one unified experience.
The full native app extends to pre-event experiences, offering curated event discovery, fast purchasing, and fair queueing.
Working on Flip’s mobile app deepened my understanding of designing for cultural and technical constraints in a startup environment.
Carrying out research under a 4-week Phase 1 crunch taught me to prioritize competitor and market insights, especially for Vietnam’s unique needs (e.g., network-unstable venues, info-dense preferences). Adapting the inherited web design system for mobile honed my skills in balancing consistency with innovation, while Phase 2 emphasized the importance of thorough planning and collaboration in prototyping a full-blown, detailed user flow.
If I had more time, I’d conduct deeper user research for Phase 2 and more user testing to validate Phase 2’s full mobile flows.
This project grew my agility in lean teams, empathy for Vietnam’s event-goers, and confidence in phased design – skills I’ll carry into future global UX challenges.